Oct 5, 2022 | Marketing
So you’ve got a massive email list with lots of contact info. The contacts may be from a year-old campaign or one you pumped out last week. Either way, your list is full of great leads, all interested in your products/services. Some of them may already be customers.
But what about those who aren’t customers and those who never even opened your emails? For new marketers, it’s humbling to find what little percentage of your list responds to you, let alone make a purchase. Even for top email marketers, average open rates hover around 20% and are likely much lower for you.
But what if it didn’t have to be this way? What if you could recapture those dead leads and transform them into customers? Well, you can. Using EZtransition’s SMS automation software, you can conduct a reactivation campaign with one click. Let’s find out how.
Why Should You Reactivate Business Leads?
Reactivating leads means you re-ignite the spark between you and the contact. After all, they signed up for your list for a reason, right? Anyone who signs up for your list is interested in what you offer, but they may not be ready to buy, or life gets in the way.
Whatever the reason, they’re on your list, which gives you the right to contact them and connect them with your products and services. For those leads who have never bought from or responded to you, it’s time to hit them with an irresistible offer. Not through email but an automated text message.
How EZtransition Helps You Recapture Leads (SMS Automation)
1. The Offer
Cold leads need something striking to regain their interest. Start by creating an irresistible offer. Let’s say you’re a meal prep business offering a subscription-based meal delivery service. The program costs $100 per week, but you’re offering it for $50 in a “This Week Only” deal.
Now let’s say John is a member of your list but rarely opens your emails and is not yet a customer. For John, you could create a message like this:
“Hey, John, just a quick message to let you know we have a 24-hour only, 50% discount on membership this week. It’s a first come, first served offer, and spots fill quickly. If you’re in, respond with “Yes.”
An offer like this not only offers a considerable discount but creates a sense of urgency and a personal touch in the form of text, which people are much more likely to check and respond to.
2. The Follow-Up
John can either say “yes,” “no,” or not respond to your offer. If he says, that’s fantastic; you’ve netted an extra $50 in sales for the month and hopefully a recurring subscription at the full price. If he says “no” or ignores your offer, you can send a follow-up text 1-hour later.
The follow-up text: “Hey John, just a quick reminder that our 24-hour discount is expiring at midnight tomorrow, and spaces are filling quickly; let us know if you’re in”. Again, John can opt-in, say no, or ignore your message.
For instance, you send your irresistible offer to 1000 cold leads, and 1% of those opt-in on the first round. That’s ten leads, all purchasing your discounted subscription at $50 a head, totaling an extra $500 for sending a text. Not bad, huh? Then say a further 1% accept the follow-up offer; from the remaining leads, that’s another $500 for sending the second text.
EZtransition makes this process easy, with sophisticated SMS software allowing you to automate bulk SMS messages and automatically use Artificial Intelligence to respond to follow-ups. It’s perfect for recapturing cold leads like John.
If you want to maximize recapturing cold leads or small business marketing in general, check out EZtransition.com, then contact us on the chat widget on the bottom right. We are a marketing agency in Atlanta specializing in digital marketing strategy for small businesses, lead generation, and reactivation marketing. Get started with our free trial today and see how our automated SMS software helps accelerate your sales.
Mar 11, 2022 | Child Care Marketing
Do you already have an effective marketing strategy for your childcare business? Childcare marketing may seem like an afterthought, but if you’re not already marketing your services, you’re behind your competition. 20% of new businesses fail within the first year or so, and poor marketing is one of the top reasons that this happens.
It’s time to consider reaching out to a childcare marketing agency for help so you can stay on top.
Not sure if it’s right for you? Let’s talk about it. Keep reading to learn all about childcare marketing agency benefits.
A Custom Brand Strategy
If your business is brand new, you might not have a clear brand strategy or marketing strategy in place at all. You may not even have a specific brand for your business.
Your brand is everything. It’s how you can generate customer trust, interest in your business, and eventually revenue. It lets clients know what they should expect from you and makes your business more memorable.
A good marketing team will help you with brand consistency and visibility.
A Professional Team of Marketers
You may be considering having someone on your own team market for you or trying to handle marketing by yourself. While this may be effective at first, as soon as your business starts to grow, you may be too busy to continue implementing your own marketing strategy. You also don’t have the training that professional marketers have.
When you go through a childcare marketing company, you get access to an entire team of professionals who are working together to help your business thrive. You can focus on your own tasks while they work behind the scenes.
High-Quality Website Design
If you don’t have a good website, you’re going to struggle to get new clients. Nowadays, all businesses need a website in order to thrive.
Websites don’t just have to be visually appealing. They also have to be clear, easy to navigate, and optimized for SEO. Even a page that’s slightly too slow can cost you a lot of potential clients.
Professional marketing agencies have plenty of experience with website design. They know what works so you don’t have to.
A Better Reputation
As a childcare provider, your reputation is everything. You need to generate client trust if you want those clients to let you care for their children.
A professional marketing agency not only gives you the tools to build customer trust through brand recognition and SEO, but it can also help with overall reputation management.
This means that you’ll get more clients, better reviews, and more revenue.
Childcare Marketing Matters
If you haven’t already invested in childcare marketing, you’re falling behind your competition. Start building up your brand and gaining the trust of your future clients by hiring a professional marketing team today.
Are you ready to start working with a marketing agency that wants to help your business thrive? At EZtransition, we’re here for you. Contact us for a free consultation so we can start working together today.
Dec 7, 2021 | Uncategorized
Starting a website for your chiropractor’s business growth is a critical first step to marketing your business. After all, 46% of all Google searches are seeking local information. But there is a catch: potential chiropractic clients are probably not seeing your site.
To grow your chiropractic business, you need more than a website. You need a digital marketing strategy that includes SEO for chiropractors. SEO stands for search engine optimization, which are steps to take to rank higher on search engines and be discovered by potential clients.
Read on to learn why chiropractic SEO is the answer for how to get more clients.
New Chiropractic Clients
The internet has over 1.9 billion websites, so you need to find a way to be seen and be seen by the right people.
SEO for chiropractors helps tailor your site so potential clients can find it. You will be seen by people specifically searching for a ‘chiropractor near me’ in your area.
Plus, if your chiropractic SEO includes blog posts regarding how to relieve pain and other helpful advice, then it is likely visitors will also share your website with loved ones, so your site then gains even more visibility.
Although SEO for medical centers can involve some initial costs, the long-term savings are immense. You can double revenue, quickly gain new clients, and maintain an online presence in your area.
Consistent SEO practices will enable you to skip paying for advertisements and focus on search engine rankings, which is a lifeline for smaller businesses and practices with smaller budgets.
Visitors will form an opinion about your website within 50 milliseconds. And your website directly reflects your practice. So, a slow-loading website without mobile optimization, no editing, and a poor design is not how to get more clients.
SEO for chiropractors ensures your practice is reflected with the best online practices too. It can boost your credibility with strong backlinks and a website that reflects your practice.
Stand Out From Competitors
Chiropractic SEO does not only help you attract new chiropractic clients but also enables you to stand out from the crowd. Your website will rank higher on search results than competitors. They will be able to see customer reviews and directly find your website to make contact.
Measure Chiropractor Business Growth
SEO also helps your measure your chiropractor’s business growth. You can use business tools that help measure conversions and traffic.
For example, you can see what pages are most popular and what patients are searching for on your site. Then you can take action to create more aligned SEO content to improve your site and attract even more chiropractor clients constantly.
The Best SEO for Chiropractors
SEO for medical centers and different business sectors is more important than ever. If you want to attract new chiropractor clients, generate more revenue, and promote your business, SEO for chiropractors is the best way.
However, it can be hard to know where to begin with Chiropractic SEO. EZtransition is here to help. Book a free consultation today to learn more.
Nov 30, 2021 | Website Design
Did you know that it takes most people 50 milliseconds to form an opinion about a website? That means you have about 0.05 seconds to convince visitors you’re the best option out there. A difficult feat in the online world! In our ever-evolving digital society, great web design is a must. An effective website is an essential part of your private school marketing plan. If your school’s website looks outdated and lacks ease of use, read on for the top three reasons to re-design!
1. Attract New Students
When potential students or their parents visit your site, you need to make a good impression. After all, your website is a direct reflection of your school. According to a study on enrollment, over 50% of students used the school’s website as their only source of information. If the site is old-fashioned or crowded with too many elements, people tend to click off right away. To attract new students, you need to encourage them to learn about your school. A clean, organized, visually pleasing website is the best way to do that! They should spend time browsing your school site and gathering information.
2. Provide Valuable Information
One of the best private school marketing tips is to provide valuable content for parents and students. This strategy not only gets users on your website for the first time but also keeps them coming back One of the simplest ways to put this into action is to create real-time schedules and news boards. Families won’t have to check emails or rely on phone calls to find out critical information.
A regularly updated announcements page can help attract prospective students. Posting about enrollment dates and fundraisers will encourage them to check back often. Increasing the number of opportunities you get to connect with potential students is crucial.
Providing relevant information can boost your SEO and show off your communication skills.
3. Stay Competitive
Creating effective marketing for private schools relies on building a reputable online presence. If you don’t have a website, people can’t find you. That means losing future students to others that do have a private school website.
Staying competitive in a technological society consists of creating an outstanding online user experience. It also means increasing accessibility since almost 50% of website visits are now mobile-based. These two aspects can make your school’s website more competitive.
That’s just the basics. It would help if you also stood out from your competition. Web design is the best way to achieve that. A good design that uses SEO-friendly code will get your site found first.
Great Web Design is Essential
A modern, beautifully designed website should be the cornerstone of your marketing plan. But we know that building great web design can be difficult. That’s why the team at EZtransition is here to help you out! We do everything from formulating a marketing plan to building beautiful sites. We excel in inbound marketing and sales, finding you the students your school deserves. To learn more about the process and start designing, set up a free consultation with us today!
Oct 7, 2021 | Marketing
The digital world is becoming more important than ever. If you’re a new or old business, your presence is vital on social media. Yet, it can be difficult to dedicate the time to manage multiple social media accounts when you have so many other tasks to complete throughout the day. That’s where social media management comes in! Did you know you can hire someone to take care of your social media content? It’s true! Be sure to keep reading for our guide on why your business needs social media management.
Save Yourself Some Time
Have you already created social media accounts for your business and only made one or two posts on each account? Unfortunately, this isn’t going to help your social media presence. Social media marketing can be difficult, and that is why people turn to professionals for help. By hiring someone to help with your social media advertising, you can help save yourself some time and move on to the things you need to get done throughout your day.
Build Better Connections
The best way to use social media for businesses is by talking with current and potential clients. Many clients will reach out to businesses on social media if they have a question or problem. Yet, it can be difficult to respond to everyone. Hiring someone to respond to online reviews and help build connections with your clients can be beneficial to your brand. You’ll find that having an online presence can make your brand feel more trustworthy to customers.
One of the biggest social media marketing tips is to create a consistent posting schedule. When you hire social media management, they can help to create and schedule social media posts, so your page is always consistent. You’ll find that social media algorithms favor accounts that are always posting and get a lot of interaction. By scheduling posts, you will have a better chance of keeping up with the algorithm so you can rank higher.
Create a Strategy
Social media isn’t only about posting cute or funny pictures and hoping people like it. Instead, there is a strategy behind everything a business will post. Social media management can help you to create a strategy that will target your specific clients. You’ll find that once you’ve created a social media strategy, you’ll get more followers that will want to buy your products or services. When posting on social media, it is about doing researching and finding what is trending. If you’re not familiar with each platform, you might not know what types of posts are popular. That’s why a social media manager can help you find the right posts to fit your strategy.
Hiring Social Media Management
As you can see, social media management is vital for businesses trying to create an online presence. You need someone to take the pressure off of you. Whether it is responding to comments, creating new posts, or saving time, we have what it takes. Be sure to register today to see what we can do for you! We will help with your online reputation, brand visibility, SEO, and so much more. You can even book a free consultation with us to get started.