Social media can be extremely powerful if you own a small business and aim to boost its success. But a few witty captions and artsy snaps won’t cut the mustard. In order to make the most out of platforms like Facebook, Instagram, and Twitter, you need a well-crafted, bulletproof social media strategy. Does it feel a little daunting? No worries. Read on to find out how, and why, you should design and implement your very own marketing strategy following our five easy steps below.
Draw up a Plan
Any strategy needs to be based on a solid, effective plan of action. This, of course, applies to social media as well: you can’t expect to become successful overnight, that’s why you need a well-thought-out plan. Who do you want to reach? Why? What type of product or service do you want to promote? Try to answer at least some of these basic questions if you’re serious about social media marketing.
Pick Your Platform
Gone are the days when MySpace was the main social media platform. Now, you are spoilt for choice. But be picky when it comes to deciding which platform you want to use to showcase your business. Why? Because each social network offers different types of content and engagement. By choosing the one that’s best in line with your company, you’ll maximize your chances to succeed.
Engage With Your Niche
After you’ve picked a platform, you want to work out what type of people to communicate with. You need to do this in order to craft and publish compelling content that attracts the right audience and boosts your brand. Make sure you respond to comments, encourage feedback, and give your audience a way to make their voice heard. Engagement is absolutely key when it comes to a successful social media strategy.
This applies especially if you decide to use an image-centered social media like Instagram or Pinterest. You want to design a beautiful timeline of photos, and share content that is visually appealing. Powerful images tend to stick with people a lot longer than written captions, so go all in.
Discover More With Analytics
Platforms like Instagram and Facebook have in-built analytics tools that you can use to find out a bit more about your account, your followers, and your performance. If you know where you’re performing well, you’ll be able to do more of that. Equally, if you learn what doesn’t work, you’ll have the chance to tweak and improve.
Build a Social Media Strategy for Business Success
Crafting and following your unique social media strategy should now be a cinch, with our advice above.
Are you ready to make the most of social media tools to supercharge your business?